Is SEO Worth it For General Contractors
Search Engine Optimization, SEO for short, is the process of optimizing your website to appear higher on search engines. The higher you rank, the more likely you are to get more people to visit your website.
The two main choices general contractors have, is to either try doing the SEO themselves or hiring an agency to do it for them.
Doing it yourself means having to learn how to do the SEO, spending the time to do it, and hoping for the best. Hiring an agency is definitely a more expensive option, but they’re significantly more likely to be able to deliver high-quality results. And, it allows you to focus on the day-to-day operations of your business.
Why is SEO So Powerful?
SEO is one of the most powerful long-term marketing strategies out there. The reason being, is that the success of your SEO compounds on itself. When you have a few pages of your website that are ranking really well and bringing traffic to your site, they’re also helping your website as a whole.
Google looks at your entire website when figuring out where to rank you. If you and your competitor both published a similar article but your website was getting more traffic each month and had higher ranking pages, Google would rank you above your competitor.
The reason that’s so important, is that your website builds upon itself. You can’t do a whole lot with a single 2×4, but you can start building a house with a few hundred 2x4s.
The image above is holistic view of a client that we’ve been doing SEO for on and off for the past few years. They have had consistent growth and are now making $100M+/yr in revenue.
How Long Does SEO Take to Start Working
It depends on your definition of “working”. SEO itself can be done relatively quickly (some aspects, not all), but you’re at Google’s mercy for when they index (see) your content and start ranking it.
It also depends on your budget as to when you should start seeing results.
Typically, I see an increase in impressions in the first couple of months. An impression in SEO, is when somebody sees your website listing on Google, but doesn’t necessarily click through to your website.
Within the next couple of months, people start clicking through to your website. Don’t expect hundreds of users per day, but expect to see some clicks.
And then within 2 to 3 months, I start seeing consistent growth across the website, and I start seeing some pages really take off and become core traffic-driving pages.
Now, this isn’t to say that you won’t see results sooner, but with a budget of around $1,500/mo, this is pretty average within the SEO industry.
When you stop paying for SEO though, it doesn’t stop working! Unlike paid advertising, SEO is organic, so you’re not paying for it to work, but rather paying for it to be worked on. Think about it as renting vs owning a house. Paid advertising is like renting. You’re getting immediate results, but not gaining equity. When you invest in SEO, it’s like owning a house. When you’re done paying for SEO, you actually have something.
How Much Does Good SEO Cost?
Everybody’s favorite answer – it depends.
At Get GC Clients, we’ve been doing SEO for years, and have worked on SEO campaigns between $500/mo to $10,000/mo. How much you’re going to end up spending on SEO depends on how competitive your niche is, what needs to be done to your website, how quickly you want results, and what kind of results you want. However, the largest factor is the budget you’ve allotted to SEO in your marketing budget (check out our guide on how General Contractors can create a marketing plan including a marketing budget).
We have three packages that we offer, that we’ve seen work really well.
We offer a $1,500/mo Start Up plan, a $2,500/mo Standard plan, and a $4,000/mo Professional plan.
You get access to the same level of skilled SEO professionals in each plan, and the quality of work is the same for each. The price differential is due to the quantity of work done. If your General Contractor business is in a smaller area with not a lot of competition, we might actually recommend the Start Up plan instead of a more aggressive plan. And vice versa. If you’re wanting to compete aggressively and start capturing market share in high competition areas, you might want to consider investing in our Professional plan.
If you’re not sure which plan is right for you, schedule a meeting here and we can take a look at your situation and give you a no-obligation recommendation.