Aaron is amazing! He is detail oriented and actually cares about the success of my company.
DIGITAL MARKETING FOR GENERAL CONTRACTORS
Would you want a dentist to remove your appendix?
Probably not. So why would you hire just any SEO to grow your website?
Howdy. I’m Aaron. I’ve been a digital marketer for the past decade, and have been focusing exclusively on SEO (search engine optimization) for the past four years now. I’ve also been a handyman of sorts within my family.
This means that I have hands-on experience with:
• laying tile
• shingling parts of a roof
• hanging & patching drywall
• installing fixtures
• installing romex
• woodworking (actually a hobby at this point)
I’m by NO means an expert in any of those areas, but I have experience in them, and I understand how they work. A combination of school, friends, and family have all helped teach me a lot about how tools work and how important a strong work ethic is.
WHAT IS SEO ANYWAY?
(Search Engine Optimization)
Search Engine Optimization, referred to as SEO, is the process of optimizing a website to look more ‘appealing’ to search engines (primarily Google). The benefit of doing this, is that the more appealing your pages are, the higher up in the results page the search engine will show them when someone is searching for them – meaning more people are going to be going to your website. And, of course, more qualified visitors on your website translates to more clients.
WHAT IS SEO
The steps we take to optimize your website
EXAMINE CLIENT & COMPETITOR DATA
The first step of any effective digital marketing campaign is to figure out what we’re working with. This involves looking at both you, and your competitors.
The first part consists of me taking a close look at your website and current SEO during a site audit. This allows me to see what we existing content we can leverage to boost rankings, as well as what content is missing and is important to add.
Then I take a close look at your competitors’ SEO during a competitor analysis. This allows me to see what the competitors are doing that is working well for them. We can target their weak points or even use their better performing content as inspiration when creating content of our own.
CREATE A CUSTOM STRATEGY
After gathering all of the available information from you and your competitors’ websites, I’m able to formulate what we need to do, and in what order.
Usually the first part of a digital marketing strategy revolves around optimizing existing content and leveraging what already exists. Then comes the local SEO which helps people who are looking for local companies to find you. And then comes creating content. We do content topic research to build out a list of content topics for blog posts that are likely to bring in lots of traffic to the site.
We also work on link building throughout this entire process. When one website ‘links’ back to another, Google sees that as one website vouching for another, so it’s an extremely important part of a good SEO strategy.
Since your growth strategy will be unique to you, there isn’t a set process past this point. Any number of things could be part of your SEO strategy, including:
A backlink is when one website links back to another. Google sees this as the first website ‘vouching’ for the second, and as a result, will rank the second website higher than it would have without that backlink.
There are hundreds of things that Google is looking for on each webpage. Some of these include meta descriptions, title tags, h1 tags, alt text, SSL licenses, mobile-friendliness, among many others.
When somebody is researching local businesses, it’s imperative that you’re ranking high in the local search results. Building local citations and optimizing your Google My Business page are great ways to make that happen.
Google can’t index videos (yet at least), so a great way to get extra value out of existing and future content is to transcribe videos and include it with the video. Not only does this help with SEO, but it’s great for site accessibility.
If your website wasn’t built on an optimal platform, or if you just don’t have a website yet, it might be a smart idea to consider having a new website built, the right way. Not only does a beautiful site attract more clients, but it also helps SEO.
In 2020, content is key. In terms of SEO, most of this content comes in the form of service pages and blog posts. To date, the content I have created has contributed to earnings in the millions of dollars.
But how much will this cost?
Our pricing structure is largely dependent on the unique challenges and goals of each client. There’s really no one-size-fits-all SEO plan, which means that pricing varies on each project.
The first step of any SEO project is to run a comprehensive audit of your website and your competitors. This is important for two reasons.
1) It allows us to determine if we should continue with an ongoing SEO campaign. Most of the time ongoing SEO campaigns make sense, but there are some situations in which it wouldn’t work out.
2) It gives us most of the data we need to build out a detailed SEO strategy.
Most of our SEO audits range between $2,000 and $3,000 for smaller websites, but larger ‘enterprise’ style websites can be considerably more.
Our ongoing SEO campaigns range in price depending on level of involvement. We can outline what needs to be done and give you or your team guidance, or we can do everything for you. Our SEO prices often range between $1,500/month on the low end to upwards of $10,000 on the high end. Yes. That seems like a lot of money. If you’re investing $4,000/month and it’s bringing in $70,000 in sales each month, it’s definitely worth the investment.
It’s important to note that cheaper SEO can not only be harmful to your website, but they can actually weasel in clauses into the agreement you sign with them stating that if you decide to end your contract, they reserve the rights to your website! Be careful who you work with. Make sure they are reputable and honest. If you don’t choose us as your SEO agency, that’s fine – just please make sure whoever you do end up working with is legit.
Keeping client data anonymous allows the quality of my work speak more than the names of my clients. This isn’t a name dropping competition. That, and they do value privacy.
All of these screenshots are from various projects I’ve worked on over the past few years. You’ll notice lots of ups and downs over the course of longer-term projects. That’s because Google rolls out algorithm updates pretty frequently which means having to at times change our strategy slightly. I haven’t worked on a project where I wasn’t able to generate a positive end result.
I hired Aaron for my small Handyman business to help with digital marketing and to help me build a website that would woo potential clients. Not only did Aaron take the time to have detailed conversations with me on my goals for the company, but he also helped me dive into the demographics of the perfect clients for MY business. I would (and have!) recommend Aaron and his company to every business owner I know, small and large.
OWNER | LEGACY HANDYMAN SERVICES
We had no digital marketing presence before working with Aaron. He helped us build our website, develop SEO and paid advertising strategies, and run both campaigns on a daily basis. Our website went from around 10 monthly visitors to thousands within the first three months. Unlike other agencies, he is honest and never nickle-and-dimes us for small requests. He is quick, flexible, and responsive – I highly recommend his company.
OWNER | GOLDEN TALON CONSTRUCTION
Aaron is an amazing digital marketer. He executes all tasks in a timely manner and is very professional. Extremely knowledgeable in his craft.
OWNER | HER PLACE OF DUTY